Amplespot message sending guidelines

Nobody likes spam. We want Amplespot to help you create valuable and personal interactions between you and your customers. 

These guidelines are here to protect both yours and Amplespot sending reputation. Before you can send your first message, you will need to confirm that you are happy to comply with these guidelines.

The guidelines

  • Message only to valid users: Amplespot doesn't tolerate the use of purchased, rented, scraped or borrowed lists. You should only message your own users, verifying the validity of contact details you are sending to.
  • Have permission: Sending unsolicited messages is an offence in many countries. Always ask your users if they wish to receive marketing messages from you.
  • Be you: Don’t mislead the recipient into thinking they are receiving a message not from yourself but from somebody else.
  • Be transparent: Include an easy to use unsubscribe option and a physical address to your business on all messages, even those using your own templates.

Message performance 

Bad sending practices are not just bad news for Amplespot, but for your business too. High bounce rates mean your messages are not reaching their intended destination. High complaint rates mean people receiving the messages aren’t happy about it.

If you exceed our reasonable internal thresholds, we will be entitled to suspend your ability to send messages while our team investigates.

If we don’t see an improvement within a reasonable, defined period that we set, we may withdraw your access to sending messages via Amplespot.

The legal bit

These guidelines sit alongside and are in addition to our Terms, Acceptable Use Policy and Privacy Policy. As Amplespot customer, you accept that you will adhere to these terms and policies and that they are subject to change periodically. 

In compliance with applicable data, privacy, and marketing laws, you must have permission from a recipient to contact them with marketing messages. If you don’t, that message may legally be deemed as spam. You should ensure that your messaging activities comply with these laws. 

You will fully indemnify Amplespot against any and all losses we incur as a result of any personal data processed in relation to your use of the Amplespot messaging service which breaches any applicable laws or causes us to be in breach of any such laws.

Contact us

We know that occasionally things can go wrong and mistakes can be made. If you are concerned that these guidelines may have been breached then please do notify us as soon as you become aware at